Helpful Buzz

Reputation Management

06.24.09

These days, your online reputation is more important than ever. Everyone says you should not make snap judgments, but that’s precisely what most people do when they “google” your name or company. Studies have shown that most people do not look past the first two pages of a search engine’s results. So what shows up on those first two pages is utterly crucial to a company’s reputation, and ultimately, its success.

Fortunately, there are many firms that work on helping a company’s reputation. One such company is TruReputation, a division of the internet monitoring company Visible Technologies. What TruReputation offers is a comprehensive package that works on your online reputation. First, TruReputation identifies what is positive content for your company or name. This positive content includes positive reviews, complimentary articles, and your personal corporate websites. Next, TruReputation works hard to make sure those accurate, positive websites rise in their results through proven and ethical SEO (Search Engine Optimization) methods. As your results improve, TruReputation continues to monitor your results and alerts you to any hostile entities.

By helping you be totally aware of your online reputation, TruReputation makes sure you protect one of your most precious company assetsyour good name. You took years to build up your good reputation, whether it was supplying a quality product or engaging in philanthropy and social activism. Let TruReputation protect your hard-earned good name.